Building an authentic brand through appealing marketing is critical to the success of any company. Social media is an essential component of your marketing strategy.
It’s one of my favorite topics to discuss with business owners because it’s a simple way to start living the life you’ve always wanted.
Your resources are limited as an entrepreneur bootstrapping your way to success. You can invest time and money in traditional marketing, which has a one-dimensional message and a limited reach, or you can build an online presence to showcase your dynamic personality in front of your target audience.
A world of possibilities suddenly becomes closer than you could have imagined.
You may be hesitant to use social media for business purposes. You roll your eyes at the thought of making videos or dancing to the latest hit song.
You already have a lot on your plate, and you can’t see how adding this to your growing to-do list will help you. After all, isn’t social media just for entertainment?
Yes, the answer is yes… However, this is ideal for your company.
Make contact with your target audience
Most people use social media to escape reality for a brief moment and immerse themselves in a more enjoyable world. The good news is that you can use the users’ intent to your advantage by creating content that is entertaining and exciting to watch.
The content should be on-brand for your company, but it should also have an energy that captivates the audience in a fun way so that they can learn about what you do without becoming bored and scrolling away forever.
To be successful on social media, you must be genuine, just like in any other aspect of your business. It is not necessary to create a phony persona based on what you believe people want to see.
Trending dances provide quick entertainment, but if they don’t speak to your brand’s message and show your true self, don’t waste your time.
People prefer to interact with people they know, like, and trust. Create that first, and the business opportunities will come later. That is where the gold for entrepreneurs lies.
What type of content should you publish?
Be deliberate in your message on social media platforms. Take the time to create thoughtful content that is consistent with your brand’s values. You can even weave in some personal content about your goals, mistakes, and life behind the scenes to help your audience understand who you are and what you (and thus your brand) stand for.
If the idea of making a plan seems daunting, remember that I didn’t have one when I first started posting on social media; I just did it. Imperfect action is preferable to no action at all.
I did what felt right, wrote from the heart every morning, and began by simply posting more about my personal life until my brand message became more focused.
I talked about my yoga journey and wasn’t afraid to be silly at times. Then I inserted some text about my new business ventures. The positive response surprised me.
People were intrigued by what I was doing and began inquiring about how they could collaborate with me.
My followers identified with me because they saw parallels to their own lives or saw me achieve goals that they desired for themselves. They started cheering me on, thanking me for sharing my knowledge and asking how they could achieve their own objectives.
My confidence grew as I became more focused on my goals. It energized me to have such a positive impact on people simply by being myself.
Energy spreads like wildfire! People want to be a part of what you love when they see you doing it. Allow them to lean into you by learning about who you are and what you do.
Be you. Discuss what you do and who you are. Remember that it’s not just about making a sale or gaining a client. Make connections with others without pitching them. Don’t be afraid to share your brilliance; it might inspire something amazing in you and others.
People will lean into you more if you lean into them. So, share who you are and what you know without the expectation of a sale, and I guarantee you’ll get more of what you want: customers who are passionate about and aligned with your brand!
Finally, don’t get caught up in the popularity game when you first start posting on social media. You’re not there to make friends; you’re there to raise brand awareness. Even if your posts aren’t getting many likes or comments, people are watching you, so set a good example.
Show people the possibilities to inspire them. But don’t be afraid to discuss the “messy middle” as well. Showing your low points gives others hope because they see that even winners face difficulties. With your willingness to show your vulnerability, you will make connections and open yourself up to new opportunities.
To cut through the marketing noise, present yourself as your true self. Your distinct energy serves as the foundation for developing a brand that has the greatest possible impact. Allow yourself to shine, and watch the magic unfold!